January Jeans Charity Challenge

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January Jeans Challenge – Your (Weight) Loss could be Local Charity’s Gain. Press Release.

In January 2013, you could achieve two of the most common New Year’s resolutions in one go, losing weight and supporting charities.  Achieve Bootcamp will be giving people across Coventry and Warwickshire the opportunity to work towards a better body and mind by combining the two.

Darren and Fran Checkley are the energetic couple behind Achieve Bootcamp, an outdoor training and nutrition programme that guarantees weight loss results, particularly for people who have tried every other approach and failed.  The courses run every four weeks in Coventry, Kenilworth, Nuneaton, Warwick and Rugby.

This January they are introducing a scheme which promises to make the results even more rewarding for their members.  Every pound (in weight) that is lost at Achieve Bootcamp will be matched by a pound (£ in cash) and donated to a local charity.

Not only that but Darren has also promised that if you join in January and don’t lose a full jeans size, he will refund you your money back and give you a free month on the bootcamp or pay your joining fee at your local fitness centre.

“We’ve already got a great response to what we do locally so when we decided to donate to a charity, we wanted the effect to be felt locally which is one of the reason’s we selected Coventry & District Samaritans as our chosen charity” explained Fran.

Coventry and District Samaritans is an independent charity and is one of 189 accredited branches of Samaritans in the United Kingdom.    In 2011 Coventry and District Samaritans was contacted over 33,000 times, an average of over 90 times a day.   About 8 calls per day were from people who were contemplating taking their own life.    A total of 125 calls was received during the year from people who had already taken action to end their life or did so whilst the call was in progress.

Roger Hughes, Chair of Coventry and District Samaritans, said “We are extremely grateful to Achieve Bootcamp for deciding to make us their chosen charity for January 2013.  Everything we do, including providing our free 24 hour helpline, training our volunteers and publicising our services, is planned, managed and implemented by unpaid volunteers.  People taking part in the Bootcamp can thus be assured that they are supporting a very good cause and that every penny raised will be used directly to support a vital service”.

“We hope that this initiative will give people who haven’t quite found the courage to take the plunge and join one of our bootcamps yet that little extra motivation that will get them started.  We know that if they join, they won’t regret it and we guarantee that they will be feeling trimmer and healthier in just 4 weeks.” Darren commented.

More details about the January Jeans challenge can be found at www.achievebootcamp.co.uk

For details on Coventry and District Samaritans, visit www.coventrysamaritans.co.uk

Notes to editors

Darren Checkley, of Achieve Fitness, can be contacted on 07966 467706 and emailed at darren@achievebootcamp.co.uk

Darren launched Achieve Fitness in 2006, he has over 16 years experience as a personal trainer and health coach and over 20 years teaching martial arts.

Achieve Fitness is about helping people find and be the best version of themselves that they are ready to be.  He helps them identify their goals and achieve something they dreamed of, not just the standard ‘lose a couple of pounds and feel a little fitter’.

Fran works as an assistant director at Boxercise UK; in addition she runs Achieve Pilates classes around Coventry and North Warwickshire.

Members of Achieve Fitness have climbed Mount Kilimanjaro, ran marathons and half-marathons, completed 300+ mile bike rides, multiple 5 and 10k races, tough guy events, completed the 3 peaks 24hr challenge, grown moustaches and raised lots of money for charity in the process.

Photos are available should you require them.

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